Winahost Observatory
We analyse cities, districts and neighbourhoods to explain how much a holiday let can generate, how demand evolves and what differences exist between markets. Every report states its sources, the period analysed and its methodology.
Among the 20 cities analysed by the Winahost Observatory, Palma shows the highest annual revenue potential per property, at €49,500, while Barcelona records the highest occupancy, 74.5%, and Marbella the highest ADR, €254 per night. Valencia is the city where occupancy grows the most year on year, by 4.7 points. These are aggregate AirDNA market figures for July 2025 – June 2026 and they are not equivalent to net profitability.
€49,500
Palma
Highest annual revenue potential
74.5%
Barcelona
Highest occupancy
€254
Marbella
Highest ADR (nightly rate)
+4.7 pp
Valencia
Biggest occupancy rise (YoY)
Among the 20 cities analysed · Edition 1 data (July 2025 – June 2026).
| # | City | Annual revenue potential | Occupancy |
|---|---|---|---|
| 1 | Palma | €49,500 | 69.5% |
| 2 | San Sebastián | €48,700 | 64.0% |
| 3 | Marbella | €38,000 | 62.1% |
| 4 | Barcelona | €36,500 | 74.5% |
| 5 | Sitges | €34,800 | 64.6% |
Data: AirDNA (July 2025 – June 2026) · Analysis: Winahost.
Volume 4·
Revenue potential, ADR and occupancy across València’s 19 districts, cross-referenced with asking prices per m². The centre earns more, but does not always buy better.
Volume 3·
Madrid’s 127 submarkets ranked by revenue potential, with their trend since 2021, month-by-month seasonality and the RESIDE Plan framework.
Volume 2·
Barcelona’s 71 neighbourhoods compared by revenue potential, ADR and occupancy, with the series since 2021 and the context of a city with frozen licences.
Volume 1·
The ranking that opens the collection: 20 cities ordered by annual revenue potential, with their ADR, occupancy and how much each has changed in a year.
Upcoming editions: historical evolution of profitability and by-channel comparisons.
The Winahost Observatory combines market data from specialist providers with its own analysis. Reports state the source, period, geographic unit and limitations of each metric. When residential prices or regulatory information are included, the corresponding source is linked and published data, own calculations and editorial interpretation are clearly distinguished.
Every relevant figure states its origin and period.
We explain how markets are selected, areas cleaned up and comparisons calculated.
Conclusions and visualisations are produced by the Winahost team.
It is a collection of reports on the short-term rental market in Spain. It analyses revenue potential, ADR, occupancy, supply and trends by city, district and neighbourhood.
Each volume states its sources. The reports use market data from AirDNA and, where relevant, residential prices published by idealista/data and official sources for regulatory context. The analysis, data cleaning and visualisations are produced by Winahost.
No. Revenue Potential estimates potential market income. Net profitability also depends on the price of the property, financing, taxes, maintenance, service charges, commissions, management and legal viability.
Volumes state their publication date, the period analysed and their last update. Editions may be updated when new data or relevant methodological changes appear.
Yes. Every report includes a recommended citation, permanent URL, author, period and sources, so owners, analysts and journalists can use it.
The reports show how a city or a district behaves. The result of a specific home depends on its location, features, availability, positioning and management. Winahost analyses each property and prepares a personalised income estimate.
Winahost Observatory
Analysis and production by the Winahost team, reviewed by Albert Pérez Mateu, co-founder and Head of Product.
Journalist or media outlet? You may cite any figure as long as you credit the source. Media contact: info@winahost.com·Press room
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